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Contents
- 1 🏪 A Real-World Migration: How The Urban Bakery Rose from Wix Limitations to Stellar Success
🏪 A Real-World Migration: How The Urban Bakery Rose from Wix Limitations to Stellar Success
TLDR: A bakery stuck on slow, expensive Wix ($49/mo) migrated to StellarSites ($25/mo). Their site became 77% faster, online orders jumped 34%, and they landed on page 1 of Google—all for half the cost.
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Client: The Urban Bakery – A beloved local artisan bakery known for its gourmet cupcakes, custom cakes, and cozy in-store experience.
Challenge: Outgrowing a restrictive platform, suffering from slow performance, and missing key revenue opportunities.
Solution: A strategic migration to the StellarSites Shop Plan.
Result: A faster, more powerful website that directly fueled a 34% increase in online orders and achieved premier Google visibility.
The Sweet Dream Meets a Digital Wall
Sarah, the owner of The Urban Bakery, had built a loyal following. Her dream was to extend her bakery’s warmth and quality online. Initially, Wix seemed like an easy solution. She could drag and drop her way to a basic website to post her hours and menu.
But as online orders for her custom cupcakes and holiday cookie boxes began to boom, the platform’s limitations became painfully clear:
🍪 The Performance Crumb-ble: Her beautifully designed Wix site took a sluggish 3.5 seconds to load on average. In the fast-paced world of online shopping, every second counts. Studies show that a delay beyond 3 seconds can cause over 50% of users to abandon a site. Sarah was literally losing orders at the speed of light.
📅 The Booking Frosting Fiasco: Wix’s native booking system was clunky and inflexible. For her popular “Cake Decorating 101” classes, she needed a robust system that could handle multiple attendees, payments, and reminders. Her current setup was manual and prone to errors.
🚧 The SEO Ceiling: Despite her delicious products, The Urban Bakery was stuck on page 3 of Google for critical searches like “best cupcakes near me” and “custom birthday cake [City Name].” Wix’s SEO capabilities were basic, and she felt she had hit an invisible ceiling she couldn’t break through.
💸 The Cost-Ingredient Mismatch: Paying $49 per month for a platform that was holding her business back felt like a bad investment. She needed more for less.
Sarah knew her online presence was no longer a digital brochure; it was a critical revenue channel that was underperforming. She needed a professional solution.
Finding the Right Recipe: Why StellarSites Was the Perfect Mix
After researching options, Sarah chose to migrate to the StellarSites Shop Plan ($25/month). The decision was based on a powerful combination of affordability and superior capability:
🚀 StellarSites Migration Wins
1️⃣ Unmatched Performance & SEO Foundation: StellarSites, built on the lightning-fast Kadence theme and optimized WordPress, delivered blazing speed. Migration resulted in a stunning 0.8 second load time—a 77% improvement. This technical win improved user experience and Google’s Core Web Vitals.
2️⃣ Full-Featured E-Commerce with WooCommerce: Unlike Wix’s closed system, StellarSites empowered her with WooCommerce. She could now:
- 🧁 Create complex products (e.g., a cupcake dozen with mix-and-match flavors).
- 💰 Implement upselling and cross-selling (“Add a coffee for $2!”).
- 📦 Manage inventory with precision.
- 🚚 Offer local pickup and shipping options seamlessly.
3️⃣ Integrated Events Management: The StellarSites plan came with The Events Calendar plugin integration. Sarah could now create automated event pages, sell tickets directly, and manage attendees—all from her dashboard.
4️⃣ Significant Cost Savings: At roughly half the cost of her Wix plan ($25 vs. $49), she got a more powerful, flexible, and scalable platform. ROI was immediate and obvious.
🍰 The Migration Process: Baking a New Website, Layer by Layer
1️⃣ Site Audit & Strategy
The StellarSites team (or a managed migration tool) audited the existing Wix site to map out all content, products, and images for migration.
2️⃣ Development on a Staging Site
A new, temporary WordPress site was built. Sarah’s branding, products, and content were imported. This was her playground to test everything without affecting her live site.
3️⃣ Design & Customization
Using the Kadence theme builder, the site was designed to be even more beautiful and intuitive than the Wix version, with a focus on mobile users and streamlining the path to purchase.
4️⃣ Rigorous Testing
Every product page, checkout flow, and event booking was tested multiple times to ensure a flawless customer experience.
5️⃣ The Big Switch (Go-Live)
The domain was pointed from Wix to the new hosting server. The new StellarSites-powered site was live, and the old Wix site was retired.
The Icing on the Cake: Measurable Results & A Sweeter Future
The impact of the migration was felt within the first month and compounded over time.
🚀 Performance = Profit: The 0.8s load time drastically reduced bounce rates. Users stayed on the site longer, browsed more products, and—most importantly—completed their purchases.
📈 SEO Skyrocketed: With the faster site and better technical SEO foundations of WordPress, The Urban Bakery began to climb Google’s rankings. Within 90 days, it achieved a coveted Page 1 ranking for “best cupcakes near me”—a search term with high intent that now drives a steady stream of new customers.
🛒 Revenue Rose by 34%: The combination of improved user experience, better discoverability, and a more robust checkout process led to a 34% increase in online orders in the first quarter post-launch.
🎟️ Events Sold Out: The new class booking system made signing up effortless. Sarah found her events were filling up faster and with less administrative work on her end.
😊 Owner Peace of Mind: Sarah now has a website that grows with her, not one that holds her back. She has complete control over her data, her design, and her business’s digital future.
🚨 Is Your Website Holding You Back?
🏪 The story of The Urban Bakery isn’t unique. Many businesses start on simple platforms like Wix or Squarespace only to find themselves constrained just as they begin to grow.
If you’re experiencing:
- ⏱️ Slow load speeds
- 🛒 High cart abandonment
- ⚙️ Limited functionality
- 🔍 Poor search engine rankings
- 💸 Rising monthly costs without rising returns
…then it might be time for a change. Your online store should be your hardest-working employee, not your biggest bottleneck.
Your success story starts with a single decision.
👉 Book a Free Migration Consultation Today
🔚 Final Thoughts & Affiliate Disclosure
📢 Affiliate Disclosure
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These commissions do more than just sustain this platform — they directly support my ongoing medical recovery and continued cardiac care.
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