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Contents
- 1 Fix These 10 Technical SEO Issues for More Traffic
- 1.1 Introduction
- 1.2 1. Improve Site Speed
- 1.3 2. Fix Crawl Errors with Google Search Console
- 1.4 3. Ensure Mobile-Friendliness
- 1.5 4. Fix Duplicate Content Issues
- 1.6 5. Optimize URL Structure
- 1.7 6. Fix Broken Links (404 Errors)
- 1.8 7. Use Structured Data (Schema Markup)
- 1.9 8. Improve Site Security (HTTPS)
- 1.10 9. Fix Internal Linking Issues
- 1.11 10. Optimize for Core Web Vitals
- 1.12 Conclusion
Fix These 10 Technical SEO Issues for More Traffic
Slug: fix-technical-seo-issues-more-traffic
Meta Description: Boost your website’s SEO performance by fixing common technical SEO issues. Learn how to optimize site speed, structure, and more for better rankings and more traffic.
Introduction
Technical SEO plays a pivotal role in improving your website’s visibility on search engines. It’s not enough to create high-quality content and acquire backlinks; you must also ensure that your website is technically sound. Search engines like Google need to be able to crawl, index, and understand your website without any roadblocks. Addressing technical issues can significantly improve your site’s rankings, user experience, and traffic.
In this article, we’ll walk through 10 common technical SEO issues and how to fix them to boost your website’s performance in search engine results.
1. Improve Site Speed
Site speed is a critical ranking factor. Slow-loading pages not only harm your SEO but also frustrate users, leading to higher bounce rates. According to Google, pages that take longer than three seconds to load may experience a drop in rankings. Optimizing your website’s speed should be a priority.
How to Improve Site Speed:
- Compress images using tools like TinyPNG or ImageOptim.
- Enable browser caching to store static files for returning visitors.
- Minimize CSS, JavaScript, and HTML files using Gzip compression.
- Consider content delivery networks (CDNs) to reduce latency and load times globally.
🔗 Related Reading: Track SEO Performance with Top Tools & Metrics
2. Fix Crawl Errors with Google Search Console
Crawl errors occur when search engines are unable to access and index your website’s pages. If Googlebot cannot crawl your site properly, it will affect your rankings and visibility. Google Search Console provides valuable insights into crawl errors, so you can fix them and improve your site’s crawlability.
How to Fix Crawl Errors:
- Log in to Google Search Console and navigate to the Crawl Errors section.
- Identify 404 errors (page not found) and soft 404 errors (pages that return a “not found” message).
- Redirect broken links using 301 redirects to direct users and search engines to the correct page.
🔗 Related Reading: SEO Audit Guide: Run a Pro-Level Site Checkup
3. Ensure Mobile-Friendliness
In 2025, mobile-first indexing is the default. Google predominantly uses the mobile version of your website for ranking and indexing, so it’s crucial that your site is fully responsive and optimized for mobile devices. Websites that aren’t mobile-friendly will lose out on traffic and rankings.
How to Ensure Mobile-Friendliness:
- Use responsive web design to ensure your site adapts to various screen sizes.
- Optimize touch elements, like buttons and menus, for easy navigation on mobile devices.
- Use Google’s Mobile-Friendly Test to check how your site performs on mobile.
🔗 Related Reading: Mobile SEO in 2025: Win the Mobile-First Game
4. Fix Duplicate Content Issues
Duplicate content can confuse search engines, leading to potential penalties and lower rankings. It happens when the same content appears on multiple URLs. This issue can dilute link equity, making it harder for search engines to determine which version of the content should rank.
How to Fix Duplicate Content:
- Use canonical tags to specify the preferred version of a page.
- Avoid duplicating content across different pages of your site.
- Consolidate similar content by using 301 redirects or merging posts.
🔗 Related Reading: SEO Content Writing: Create Posts Google Loves
5. Optimize URL Structure
A clean, organized URL structure is crucial for both SEO and user experience. URLs should be descriptive, concise, and contain relevant keywords. Complicated URLs can confuse both users and search engines, making it harder to rank.
How to Optimize Your URL Structure:
- Use short, readable URLs that reflect the page content.
- Include target keywords in your URLs to improve relevancy.
- Avoid long URL strings with unnecessary parameters.
🔗 Related Reading: 15 On-Page SEO Tips to Boost Rankings in 2025
6. Fix Broken Links (404 Errors)
Broken links, or 404 errors, occur when a page on your site is no longer available, causing a poor user experience. If these broken links are not fixed, they can harm your site’s authority and rankings. Regularly checking for broken links is essential to maintaining a healthy website.
How to Fix Broken Links:
- Use tools like Ahrefs, Screaming Frog, or Broken Link Checker to find and fix broken links.
- Redirect 404 pages to relevant existing pages on your site using 301 redirects.
- Update or remove links that lead to non-existent or outdated content.
🔗 Related Reading: 12 Link Building Tactics That Google Approves
7. Use Structured Data (Schema Markup)
Structured data helps search engines understand the context of your content and display rich snippets in search results. Adding schema markup to your pages can improve visibility by providing additional information like ratings, reviews, prices, and events directly in the SERPs.
How to Implement Structured Data:
- Add JSON-LD schema markup to your web pages to help Google understand your content.
- Use Schema.org to select the right schema types for your website’s content.
- Test your structured data using the Rich Results Test tool to ensure proper implementation.
🔗 Related Reading: Boost SEO With Schema Markup & Structured Data
8. Improve Site Security (HTTPS)
Security is a crucial factor in modern SEO. Websites that don’t use HTTPS may experience ranking drops, as Google prioritizes secure websites in its search results. If your site is still using HTTP, it’s time to switch to HTTPS and install an SSL certificate.
How to Improve Site Security:
- Install an SSL certificate to encrypt your website’s data and enable HTTPS.
- Redirect HTTP traffic to the HTTPS version of your site using 301 redirects.
- Regularly update your website’s security features to protect against potential vulnerabilities.
🔗 Related Reading: SEO Audit Guide: Run a Pro-Level Site Checkup
9. Fix Internal Linking Issues
Internal links are essential for guiding users and search engines to important pages on your website. Poor internal linking can make it difficult for search engines to crawl your site and for users to navigate your content.
How to Fix Internal Linking Issues:
- Ensure that your most important pages are linked from other pages on your site.
- Use descriptive, keyword-rich anchor text for internal links.
- Check for orphaned pages (pages with no internal links) and add links to them where appropriate.
🔗 Related Reading: Use Internal Links to Improve SEO Rankings
10. Optimize for Core Web Vitals
Core Web Vitals are a set of metrics introduced by Google to assess user experience, focusing on page loading speed, interactivity, and visual stability. Optimizing for Core Web Vitals can improve both user experience and SEO.
How to Optimize Core Web Vitals:
- Improve Largest Contentful Paint (LCP) by reducing server response time and optimizing images.
- Minimize First Input Delay (FID) by reducing JavaScript execution time.
- Address Cumulative Layout Shift (CLS) by ensuring content doesn’t shift unexpectedly during page load.
🔗 Related Reading: Track SEO Performance with Top Tools & Metrics
Conclusion
Fixing technical SEO issues is an ongoing process that requires attention to detail and a commitment to maintaining a healthy website. By addressing common issues like slow site speed, mobile-friendliness, broken links, and duplicate content, you can significantly improve your website’s performance and attract more organic traffic.
Remember, SEO is a long-term game, and consistent technical optimization will yield substantial benefits over time. Regularly audit your website, monitor key metrics, and stay updated with the latest SEO trends to ensure your site remains competitive in search rankings.
🔗 Next Step: Dive deeper into improving your site’s structure with Boost SEO With Schema Markup & Structured Data.
