Hosting and Email Deliverability

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Byte & Beak Talk Hosting #35: Hosting and Email Deliverability

Beak’s email lands in spam. Byte shows how IP reputation and SPF/DKIM work.

🎬 Scene Opener – The Spam Strikes Again
[Setting: The Byte & Beak Treehouse. Beak opens his inbox to find another email marked as spam — but it’s his own email.]

🦉 Beak:
“Byte! I just sent out a newsletter, and it’s already in the spam folder. What did I do wrong?”

👨‍💻 Byte:
“Ah, classic. You’ve got a deliverability issue. Let’s talk about SPF, DKIM, and IP reputation.”

🔄 What Is Email Deliverability?
Email deliverability refers to whether your email lands in your recipient’s inbox or gets filtered into spam. Hosting, domain reputation, and proper email configuration play a big role in this.

👨‍💻 Byte:
“Imagine sending a letter, but instead of delivering it, the postman just throws it in the ‘don’t bother’ pile. That’s what spam filters do.”

🦉 Beak:
“So, I need to keep my email reputation squeaky clean?”

👨‍💻 Byte:
“You got it. SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) help authenticate your emails and prove you’re not a spammer.”

🧪 Why It Matters – Benefits of Good Email Deliverability

  • 📨 Inbox Placement – Ensure your emails actually get delivered
  • 🛡️ Brand Trust – Clean reputation means better engagement
  • 📊 More Opens – Avoid being lost in spam and increase your open rates

🦉 Beak’s Take:
“Wait, so I need to set up SPF and DKIM to be trustworthy?”

👨‍💻 Byte:
“Exactly. It’s like getting a VIP pass to the inbox.”

📋 Byte’s Hosting Checklist: What to Look for in Email Deliverability
Make sure your hosting provider offers these features:

✅ SPF and DKIM Configuration
📬 Dedicated IP or Low-Volume Shared IP
🛠️ Email Authentication Tools
📞 24/7 Support for Deliverability Issues

👨‍💻 Byte Tip:
Many hosts, like Database Mart, offer simple email setup and security features to help keep your emails out of spam.

📖 Real-Life Example – Beak’s Spam Saga
🦉 Beak:
“I sent out a special offer, but it ended up in the spam folder! What did I do wrong?”

👨‍💻 Byte:
“You missed SPF and DKIM. These help verify your identity and reduce spam filtering.”

Pro Tip:
Make sure your emails pass both SPF and DKIM checks before hitting send. A host like Database Mart offers tools to ensure your emails have the best shot at getting to the inbox.

🧠 Byte’s Takeaways
✅ SPF and DKIM are essential for email deliverability
✅ Ensure your host supports proper email authentication
✅ Good IP reputation means more delivered emails
✅ Avoid the spam folder — use services like Database Mart

🦉 Beak’s Final Hoot:
“So it’s like I need a good reputation to make it into the inbox party?”

👨‍💻
“Exactly. Keep your email game strong!”

➡️ Next Up: Byte & Beak Talk Hosting #36 – Hosting with Softaculous and One-Click Installers (Beak tries to build a site with two clicks. Byte says, “You’re close.”)

Sham Sasa
Sham Sasa
Sham Sasa is the founder and hosting strategist at DreamHosters, with 12+ years of experience helping beginners and businesses find the perfect web hosting. Renowned for simplifying complex tech, Sham delivers sharp reviews and is the creative mind behind the witty Beak & Byte Web Talks, making hosting smart and fun.

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